# Kaleigh Moore

Ecommerce Writer

Kaleigh is an expert on ecommerce, retail, and SaaS. She previously owned an ecommerce business, and now writes for the likes of Shopify, Forbes, and Vogue Business.

### Articles

### [Skims: A Masterclass in Well-Timed Celebrity Campaigns (+ Recreate Their Strategy)](/content/blog/skims-well-timed-celebrity-campaigns-recreate/index.html)

Kim Kardashian has taken the fashion world by storm with her brand Skims, now synonymous with innovative shapewear and clothing. Since its inception, Skims has found a way to stand...

Ecommerce

27 Jun 8 min read

### [9 Key Benefits of Localizing Your Supply Chain Within the USA](/content/blog/localized-supply-chain-american-manufacturers-benefits/index.html)

The pendulum is beginning to swing back toward a localized supply chain as more manufacturers and suppliers aim for stability and future-proofing their businesses. There’s no doubt that moving...

Ecommerce

27 Apr 8 min read

### [Ecommerce Retailers Guide to Private Label Products](/content/blog/private-label-products-ecommerce-guide/index.html)

Private label products can be so sneaky, that sometimes, they’re invisible. Let’s say you’re shopping at a Trader Joe’s. What does this say about you? You probably enjoy quality, affordable...

Ecommerce

26 Mar 8 min read

### [Building a Smarter Future with IoT in Warehousing](/content/blog/building-smarter-future-iot-warehousing/index.html)

The world is getting “smarter.” We see evidence of that all around us, as everything from smart speakers to smart thermostats is building a network called the Internet of Things...

Warehouse

20 Feb 8 min read