Jana Gentry Smith

Copywriter

B2B SaaS Content Marketer and Copywriter writing things to help people help people.

23 Articles

Ecommerce

Ecommerce in 2025: What Every Multichannel Retailer Needs to Know

Inflation fears make customers cautious about spending. Tariff uncertainty disrupts supply chains and inventory planning. Meanwhile, customer expectations continue rising for fast delivery, seamless experiences, and AI-powered recommendations. Yet opportunities...

Ecommerce

25 Aug 10 min read

Shipping

How to Reduce Shipping Costs in a Tough Economy

Between rising costs, changing regulations, and global uncertainty, running an ecommerce business in 2025 feels like you’re a squirrel trying to dodge the wheels of oncoming traffic. Which way do...

Shipping

8 Jul 7 min read

Social Selling

TikTok Ban Status Got You Down? 5 Social Selling Options Beyond TikTok Shop

If you feel the TikTok ban is more “will they or won’t they?” than Ross and Rachel’s rollercoaster of a relationship in the classic TV series Friends, you’re not alone....

Social Selling

21 Apr 11 min read

Shipping

Guide to Shipping Internationally with UPS

When shipping internationally with UPS, juggling a dictionary of rules, customs, and ever-changing costs can make you feel more lost than the parcels in an international shipment gone wrong. Worries...

Shipping

9 Aug 10 min read

Inventory Management

Step-by-Step: How to Create and Add a Picklist in Excel

Lately, you’ve spent your spare moments watching TikTok’s Miss.Excel trying to learn how to create a pick list in Excel. Now, you’re here—hoping we can show you how to make...

Inventory Management

17 Jul 9 min read

Ecommerce

How to use AI to Create Efficiencies in your Amazon Business

You’ve heard the AI buzz. You might even use it to find answers to questions, draft your emails, and navigate while driving through your city. Now, you’re wondering if...

Ecommerce

5 Jul 9 min read

Software

5 Best Inventory Software Solutions for Enterprise

Your ecommerce enterprise is thriving, but inventory management is a nuisance. Choosing the perfect inventory software solution keeps you up at night. When you finally drift off, you dream...

Software

1 Jul 12 min read

Ecommerce

How to Forecast Your Ecommerce Business Sales

Forecasting sales isn't about wildly predicting your share of the expected 8.3% ecommerce sales growth in 2025. Sure, it can feel like you're wrestling with a quantum physics problem. But...

Ecommerce

17 May 7 min read